Consumer packaged goods (CPG) are generally referred to as Fast Moving Consumer Goods in Asia. Retail sales are also delivered through a network of million stores; most of them are single location family owned shops.
India’s CPG sector is divided into the following categories, each with their own host of fine products that they have a better turnover and comparatively low cost:
This industry is majorly driven by a growth of the Indian population, specifically among the middle-class people of rural areas. This offers a bright opportunity for foreign CPG companies to transit new consumers to their branded items. Some another reason behind the industry’s growth is consumers’ upgrading trend to the premier or better products in mature product categories.
Econstra’s consumer goods practice caters foreign companies accomplish in different consumer goods categories such as:
Econstra’s ongoing market research for India helps with augmenting and executing a better roadmap to expand the global presence and include: