In today’s overwhelming uncertainties, the retail industry is also in doldrums. Under such circumstances, retailers are increasing sales by looking out for profitable locations. Internet is the main tool that brings the world at our hands. With this inclination, there has been a significant rise in e-shopping, home shopping. By taking multifarious ways, retailers are creating a new dimension to the valued customers, keen on shopping. To make the most, retailers are also extending trade to other countries which have fast emerging markets and through dynamic strategies are also emerging successful.